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Fast-growing self care brand expands with first mass retailer.
March 6, 2023
By: Christine Esposito
Selfcare brand brand Athena Club has expanded into Target stores nationwide. The brand's hair removal products will be stocked in 1,600 Target stores and on Target.com. “We couldn't be more excited to have Target as our first mass retail partner,” said Maria Desmarais, co-founder and Co-CEO. “We aim to elevate the routines of millions of customers across the US by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base's growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.” Since launching in 2019, Athena Club has shipped millions of body, skin, wellness, and period care products to hundreds of thousands of customers across more than 60% of US zip codes. The brand says it has a 93% second purchase rate and is one of the top 100 fastest growing private companies in America according to Inc. 5000.
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